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Department of School of Art and Design

Bachelor of Arts in Digital Design

Digital Design is an evolving and exciting multidisciplinary field that underlies many of today's fast-growing industries, from web-based communications to advertising to entertainment. Applications of digital design can be seen in movies and television, magazine ads, video games, museum and trade show exhibits and of course, online. Today's designers must be entrepreneurs observing market trends, exploiting innovation, creating intellectual property, and applying aesthetic solutions to enhance the value of a product or service.

The Digital Design Program at the College of Architecture and Design provides students with the technical skills, creative opportunities and confidence to become leaders in a multitude of design fields. The program draws on the School's well-established legacy as a pioneer and innovator in the application of digital and information technology. Our students and faculty have and continue to publish and exhibit work worldwide, winning international awards for design visualization and the innovative application of information technology to design. The Digital Design program takes advantage of the diversity and the momentum found at NJSOA to provide ever-accelerating technical and creative opportunities to our students.

This four-year program of study leads to the Bachelor of Arts degree. The first year curriculum is considered a Foundation Year, in which students from all four disciplines in the School of Art + Design - Digital Design, Fine Arts, Industrial Design, and Interior Design - take design courses together.

During their Foundation Year, students will be exposed to and expected to work in both digital and traditional media. Digital design work will take place in dedicated Digital Media Laboratories, while work in traditional media will take place both in and out of class. This common curriculum provides a broad design foundation and instills a strong sense of community among digital design students and their peers in the other design disciplines It includes design and graphics classes with digital and traditional media, color theory, art history, and general education courses such as math and English. Click here for the list of required tools and materials.

Following the foundation year, students select a particular track of study: the Entertainment track or the Interactive Media/Production track. Each track has a specific set of prescribed courses within NJSOA and at other NJIT schools and colleges. In addition to a two-year studio sequence, the curriculum provides opportunities for students to take a variety of related classes such as game history, video & animation, character modeling, management, internet marketing, etc. There is additional flexibility built into the curriculum, allowing students to use free academic and design elective to either broaden their overall education or elect to focus on one or more areas to prepare them for a specialized field or graduate study.

Along with the facilities available throughout the NJIT campus, our digital design students have access to Computer-Aided Design (CAD) equipment and Digital Media Laboratories located in the NJSOA's Weston Hall.